Social Media Intelligence: Turn Insight into Action
Wednesday, February 12th, 8AM PST / 11AM EST / 4PM GMT

If your team is like most, chances are they’re finding it difficult to monitor, understand, and act on the overwhelming amount of social data created around your brand and industry, every single day.

Find out how to move beyond simple social listening to monitor, prioritize, collaborate and engage, using social media intelligence strategies and tools that drive results.

Join guest social media experts from Forrester Research, Inc., HootSuite, and HootSuite’s new acquisition, social intelligence leader, uberVU, for a live webinar, to learn:

Social Media Intelligence

    Effective social media strategies and tactics to help conquer the complexity of big data 

    How to drive your organization’s maturity from social media practice towards social media intelligence

    Best practices for building a social media intelligence process for your organization 

    How to bring analytics to the front and center of the social business

Implement social media intelligence strategies and accelerate your competitive advantage. Register for the webinar now.

About the Speakers

Allison Smith, Researcher Serving Customer
Insights Professionals, Forrester Research

Allison SmithAllison Smith is a researcher serving Customer Insights Professionals. Her research focuses on the applications of using social media data for the enterprise, the process of identifying actionable insight from online conversation, and the technology and service vendors that make managing social media data possible. Prior to her role as a researcher, Allison spent two years as a research associate supporting Forrester's Customer Insights research team. She contributed to published reports on topics including acquisition and retention analytics, loyalty programs, customer engagement agencies, and social intelligence. Before joining Forrester, Allison served as a consumer research analyst at a boutique market research firm specializing in tween, teen, and young adult demographics. Allison holds a B.A. in art history from Vassar College.
Jeanette Gibson,
VP of Community, HootSuite

Jeanette Gibson
Involved in tech marketing through the dot-com boom and the dark days that followed, Jeanette brings over 15 years of experience to the VP of Community role with HootSuite. Having previously led the Digital and Social Marketing Team for Cisco Systems, Jeanette contributes her innate understanding of building respected, loved brands to the HootSuite team.
Mark Pascarella,
CEO, uberVU

Mark Pascarella
Mark Pascarella joined uberVU in 2011 as the CEO and leads all aspects of the company's worldwide operations. uberVU provides enterprise systems for real-time social intelligence. Mark is responsible for setting the overall direction and strategy of the company. He is a member of the company's Board of Directors and chairs its executive committee.