How to Turn Leads into Customers on Twitter

Tuesday February 25th, 11AM PST / 2PM EST

With over 230 million active users on Twitter, your perfect prospects are out there, but they might not know you're on Twitter. Are you leveraging Twitter as a platform for generating leads? By driving leads through Twitter, you can directly attribute business success and growth to your social media efforts.

In this live HootSuite University Lecture Series, Twitter’s SMB and Lead Generation experts will explore:

How to Turn Leads into Customers on Twitter

bulletHow Tweets generate leads
bulletDirect & indirect lead generation posts
bulletExamples of successful lead gen campaigns
bulletHow to expand your reach through Twitter Advertising

Learn to drive leads and grow your business on Twitter, proving your social ROI. Limited space available, so save your seat and register now.

About the Speakers

Anne Mercogliano,
SMB Marketing Lead, Twitter

Anne Mercogliano

Anne Mercogliano leads the integrated marketing efforts for Twitter's SMB ads platform. Her mission is educating and empowering all businesses to find success on Twitter. Prior to this role she was a business and brand strategy consultant working on new market and product entry and advertising strategy for businesses topping the Fortune 500 list to small start-ups. Anne has an MBA with a concentration in strategy and decision sciences from Duke University's Fuqua school of Business and her BA from Mount Holyoke College.
Amanda Felson,
Direct Response Specialist, Twitter

Amanda Felson
As a Direct Response Specialist, Amanda Felson works with Twitter's strategic performance advertisers to generate leads, drive sales and measure social ROI. Prior to Twitter, she worked in strategy development and account management for a multi-channel direct marketing agency, with a focus on the financial services and technology sectors. She has her BA from Stanford University.