Hootsuite Enterprise Offers Deeper Social Insight with New Marketo Integration

Marketo Integration

What if you could add social insights to your sales funnel, as they happen? With Hootsuite's new integration with the leading marketing automation platform, Marketo, you can.

Available exclusively to Hootsuite Enterprise and Marketo customers, the Marketo-Hootsuite integration connects social interactions from the Hootsuite dashboard to the lead database in Marketo. The result? More detailed data for enhanced leads, simplified social lead generation, and a clearer view of where prospects are in the buying cycle.

Generate qualified leads from social: Discover prospects on social channels in Hootsuite and easily add them to a lead database in Marketo. Follow up on key prospects with relevant campaigns by integrating with existing keyword searches and engagement monitoring.
Qualify leads faster with social scoring: Capture key social media activity and conversations to discover prime opportunities for engagement using Hootsuite. Use social data to score leads and query lead databases to search social media users against existing prospects.
Gain deeper insight into buyers: Enrich lead data with social media insights to engage in more meaningful conversations with customers and prospects. Use Hootsuite to update lead records with social profile, message and conversation data that provides deeper context and helps progress leads through the funnel.

Request a demo and see the power of the world’s most widely used social relationship platform, and the leading marketing automation platform.

Marketo Integration Create and identify Lead Generation opportunities from the Hootsuite dash

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Hootsuite Enterprise Offers Deeper Social Insight with New Marketo Integration

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