| Lecture Series|
10 years ago when we were driving, we were looking out the window, and billboard ads worked. Now we’re looking at our phones.
With today’s drastic change in media consumption, keeping the customer and the platform in mind is crucial to breaking through the noise and generating effective content.
But before delivering content on your product, you have to build up context and equity as a brand. So how do you know when your customer is ready for the pitch? When is the best time to go in for the right hook?
HootSuite University is pleased to host Where Context Meets Content with uncensored, best-selling author, and founder of Vaynermedia, Gary Vaynerchuk. In 20 minutes flat, learn about storytelling in the current marketplace, by exploring...
Meet Gary Vaynerchuk, a 36 year old New York Times and Wall Street Journal best-selling author who is also a self-trained wine and social media expert. He has appeared on countless programs from Jimmy Fallon, Late Night with Conan O’Brien and Ellen to CNN and NPR. He was also notably featured in Decanter Magazine’s 2009 Power List which is a list of the 50 most influential people in wine and named Innovator of the Year at Wine Enthusiast’s 2009 Wine Star Awards. Along with his many business endeavours, Gary’s ultimate goal is to own the New York Jets.
Building context and equity before pitching
Running a marathon vs. a sprint
The diminishing ROI of traditional media