Lecture Series

Teaching Social Media to Digital Natives

While nearly 90% of college students use social networking sites to keep in touch with family and friends, understanding and executing social media for business is a very different story.

With small-to-medium sized businesses doubling their social media budgets this year, how can we prepare these post-secondary graduates to fulfill the growing demand for this new social skill set?

HootSuite University is proud host Teaching Social Media to Digital Natives with Social Media Professor Dr. William J. Ward. In this lecture series, explore Dr. Ward’s strategy and tactics behind teaching social media to digital natives in his higher ed classroom, by learning about ...

Integrating HootSuite University into the classroom

Core components of a social media curriculum

Bringing the outside world into the classroom through social media

How to empower and incentivize students through effective social assignments


Meet the Speaker

Dr. William WardDr. William J. Ward is a Social Media Professor at Syracuse University’s S.I. Newhouse School of Public Communications. A consultant on integrated marketing communications and branding diagnosis, Dr. Ward is ranked one of the Top Marketing Professors in the World on Twitter by Social Media Marketing Magazine. He is an American Marketing Association Hugh G. Wales Outstanding Faculty Advisor of the Year, and a reviewer for the American Journal of Business on special topics in new media and emerging technologies. Dr. Ward continues to innovate in the classroom, preparing his students for today’s constantly changing media landscape in the workforce.