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End-to-End Social Media ROI with HootSuite & Google Analytics

Track and optimize your social ROI with powerful Google Analytics integrated in HootSuite’s enterprise-class analytics suite.



Using Google Analytics with HootSuite

With many businesses now using social media, it’s becoming increasingly important to see how networks like Facebook and Twitter are benefiting their organizations. How can you understand and demonstrate the ROI of your social media efforts?

Read this HootGuide to find out how you can find leads, tie social campaigns to revenue, and measure customer loyalty with HootSuite and Google Analytics.


Download Using Google Analytics with HootSuite and learn how to:

Add Google Analytics to your website.

Track social campaigns and goals.

Apply Google Analytics custom URL parameters to links.


The world's top brands trust HootSuite


8 Tips for Social Business

Discover eight simple tips to implement within your social teams and across your organization that support becoming a fully-engaged social enterprise.