Everything you Need to Teach Social Media

Free Program & Resources for Higher Education Professors

HootSuite’s Free 90-Day Higher Education Program provides professors with access to the tools and resources needed to effectively teach social media in the classroom.

During the free 90-day program, professors and their students will have access to:

    Social Media Curriculum for Marketing, Journalism and PR classes

    Advanced Functionality within HootSuite

    On-demand Video Training & Education

    Industry Recognized Certification

Social Media Curriculum for Marketing, Journalism and PR classes
Gain access to templated, applicable curricula for teaching social media, including current industry readings, videos, assignments, and projects.


Advanced Functionality within HootSuite
With free access to HootSuite Pro, students will dive deeper into the HootSuite dashboard, learning how to leverage the platform’s advanced business functionality.


On-demand Video Training & Education
Students will have unlimited access to HootSuite University’s complete video library of training and education on how to use social media and HootSuite.


Industry Recognized Certification
Your students can become HootSuite Certified Professionals, earning a certification badge from HootSuite and getting listed in our Social Media Consultant Directory.

What our enrolled Professors are saying

The biggest pain point for me in teaching digital marketing is the social media component, so having HootSuite University provide the homework portion of that was invaluable.

– Jamyn Edis, Stern School of Business at New York University

Access to HootSuite University and HootSuite Pro saves me considerable time in preparing materials as they are constantly being updated, ensuring that the students are up to date. HootSuite University’s Higher Education Program is now an integral component of my classes and I have been encouraging other educators to take advantage of these resources.

– Lyle Wetsch, Memorial University Professor

Looking for examples of how to integrate Hootsuite University in your classroom?

Professors, apply to
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Please note this program is only available to professors at accredited Higher Education Institutions