| Lecture Series|
LinkedIn has over 161 million members worldwide. 80% of those members make business decisions within their organization. How can you align your company’s social efforts and build business relationships with these decision makers?
HootSuite University is pleased to host Relationships that Drive Results: 5 Key Steps to Engaging Followers on LinkedIn, with Mike Grishaver and Andrew Kaplan from LinkedIn. Learn from the experts on how to grow your business through LinkedIn Company Pages by exploring …
Creating engaging status updates
Optimizing your page’s performance
Driving conversation and amplification
A best practice case from HubSpot
Mike Grishaver brings over a decade of technology leadership to LinkedIn, where he oversees product development on Company Pages. In addition to founding and building the social media marketing firm Activated Networks, Mike has served as a director of product management at Yahoo!. Mike’s impact on social media is wide-ranging: Not only did he help launch status updates on LinkedIn Company Pages, he was instrumental in launching Ashton Kutcher on Twitter.
A LinkedIn product marketer with a background in online video advertising, Andrew Kaplan is a true digital nerd. Before LinkedIn, he spent over four years in sales, partnerships and account management in the digital media startup space in San Francisco, where he orchestrated deals with Fortune 500 companies like Chevron, CBS, and News Corp.