HootSuite University's Higher Education Program provides professors with free access to the tools and resources needed to effectively teach social media in the classroom.
Join the 90-day program now for free, exclusive access to:
Social Media Curriculum
These templates provide you with a framework for teaching social media and include assigned readings, videos, assignments, and projects.
|Teaching Social Media for Marketing – download here|
|Teaching Social Media for Journalism – download here|
|Teaching Social Media for PR/Communications – download here|
Students will dive deeper into the HootSuite dashboard with advanced functionality, including unlimited social profiles, enhanced social analytics, and team collaboration.
Students will have access to HootSuite University’s complete library of hands-on video training to help them succeed with using social media and HootSuite, featuring education from Facebook, Twitter, LinkedIn, and more.
Students can become a HootSuite Certified Professional after completing HootSuite training courses and passing an exam. Successful students will receive a badge and be added to HootSuite’s Social Media Consultant Directory.
Exclusive Professor Community
Gain access to a private online community to share best practices, discuss challenges, and discover how other professors are integrating social media tools into their curriculum.
If you are an interested professor, please fill out this form and a member of the HootSuite University team will follow up with program details shortly.
Looking for examples of how to integrate Hootsuite University in your classroom?
Learn about how NYU is teaching digital skills with HootSuite University
Read our case study with Syracuse University
Watch Dr. William J Ward's webinar on Teaching Social Media to Digital Natives
Today’s Professors Teaching Social Media
“The biggest pain point for me in teaching digital marketing is the social media component, so having HootSuite University provide the homework portion of that was invaluable.”
– Jamyn Edis, Stern School of Business at New York University
“The future of higher education lies with industry partnerships. If we want to be teaching our students current, hands on, practical skills, third party objectivity from an industry leader is huge.”
– Dr. William J. Ward, S.I. Newhouse School of Communications at Syracuse University
“Access to HootSuite University and HootSuite Pro saves me considerable time in preparing materials as they are constantly being updated, ensuring that the students are up to date. HootSuite University’s Higher Education Program is now an integral component of my classes and I have been encouraging other educators to take advantage of these resources.”
– Lyle Wetsch, Memorial University Professor